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January 9, 2019

Laurette Pitts named VSBLTY CFO

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Laurette J. Pitts, an executive with more than two decades of finance and operations experience, has been named Chief Financial Officer of VSBLTY, it was announced today by CEO Jay Hutton. A leading retail software and technology company that provides audience measurement using the power of machine learning through computer vision, VSBLTY has also developed break-through software and analytics devices that enhance both security and the guest experience for casinos and entertainment venues.

In making the announcement, Hutton said. “We are pleased that Laurette Pitts is joining our leadership team because her strategic and corporate policy skills, as well as her casino experience, will significantly contribute to our ability to expand the scope of the company.”

Pitts has an extensive background in finance, including SEC reporting, as well as GAAP and FASB requirements. Prior to joining VSBLTY, she worked in the gaming and hospitality industry for 26 years. She held various senior level positions with both public and private companies.

A graduate of Stockton State College, she earned her MBA at Metropolitan State University in St. Paul, Minn.

Headquartered in Philadelphia, VSBLTY is the world leader in Proactive Digital Display™, which transforms digital place-based media with SaaS-based audience measurement and security software that uses artificial intelligence and machine learning.

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October 18, 2018

Artificial Intelligence
and digital signage are
enhancing casino guest
experience and security

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VSBLTY, a leading retail software and technology company, is taking a major step to prove that the guest experience and security can both be enhanced at entertainment venues through ground-breaking software and analytics devices. A revolutionary multi-phased pilot program was recently introduced at Gun Lake Casino in Wayland, Mich.

According to VSBLTY Chief Executive Officer Jay Hutton, “The pilot integrates all aspects of our technology portfolio, using Proactive Digital Displays with our three software platforms, DataCaptor, VisionCaptor, and VSBLTY Vector.”

All VSBLTY software modules use advanced FacialAnalytics that gather identified audience measurement (age, gender, dwell time, and sentiment). This data analysis happens in real time, even in large crowds or in motion. “This software is designed to not only enhance the guest experience, but to create a virtual perimeter around the casino floor to analyze player behaviors, further gamify player engagement, all while augmenting security operations to make Gun Lake even safer,” said Hutton.

One breakthrough feature of  VSBLTY Vector is proprietary object recognition that identifies assault weapons and objects of interest that, if detected, can notify security. Hutton explained, “This is the advantage of AI and machine learning giving security and surveillance a new friend–the marketing department.”

According to Salvatore Semola, president and COO of Gun Lake Casino, “This advanced digital signage technology creates an exciting guest experience by keeping them more engaged, helping make them safer, and also aiding risk management on the casino floor. We are committed to being best-in-class gaming operators, offering  memorable and fun player experiences.”

Jan Talamo, Chief Creative Officer at VSBLTY, explained that with this program, Gun Lake Casino is expanding guest engagement by adding new interactive touchpoints. “Gun Lake is using marketing messages to keep guests informed of offers, including more ways to win, while providing management information from sentiment to security, all in one application,” he said. “Our VisionCaptor software allows marketers and casino operators to tailor messages delivered to the display depending on who is looking at them–all in real-time,” Talamo said.

“And this is only the beginning,” said Project Lead and VSBLTY COO Linda Rosanio, who projected that an augmented reality game that will attract guest participation is planned before year end. “It is designed to increase frequency of visitation by giving guests the opportunity to turn their smart phone into a game console. They can then play a scavenger hunt for prizes by walking through the casino collecting designated markers,” Rosanio said.

“This technology will be standard issue on casino floors in the future. It will change the way we view retail and rated play, insure us from visits from disassociated persons and create a better, safer and more engaged customer experience, and that’s what’s most important to Gun Lake,” said Semola.

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January 24, 2018


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New Application Will Improve Venue Security In Addition to Marketing Applications

VSBLTY, the technology company that provides audience measurement using the power of machine learning through computer vision, introduced its newest interactive digital signage technology at the NRF Show 2018, the retail industry’s biggest expo, held last week at Jacob K. Javits Convention Center in New York City. VSBLTY was one of Intel’s featured technologies conducting demos in their expansive display at the expo.

Code-named “King Salmon”, this Version 3.0 of the VSBLTY software suite significantly enriches the firm’s revolutionary technology that is transforming retail by enhancing the interaction between shoppers and brands to influence point of sale behavior and collect unprecedented shopper data.

“King Salmon” can run on any screen, including touch screens, and provides retail signage clients with computer vision enhancements such as facial recognition of persons of interest or loyalty program members, as well as real time demographic and emotional profiles, through an easy-to-use customer portal.

The new technology includes VSBLTY’s proprietary VisionCaptor and DataCaptor software as well as its new security product, VECTOR, which now makes the intersection of marketing and security a reality.

According to VSBLTY Co-Founder and Chief Technology Officer Tim Huckaby, “This newest product release enables wider utilization that includes both out-of-home and advanced security applications.”

This new technology uses computer vision and machine learning. It enables demographic and emotional recognition, as well as facial recognition that can identify individuals when alone or even in crowds in milliseconds. VECTOR encompasses industry leading cognitive APIs that enable advanced recognition for faces, and other advanced image analytics that are crucial to today’s security requirements such as the recognition of dangerous objects.

VSBLTY is headquartered in Carlsbad, Calif. and has its sales and marketing offices in Voorhees, N.J.

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December 12, 2017


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New Application Will Improve Venue Security In Addition to Marketing Applications

Voorhees, N.J., December 12, 2017—VSBLTY, a leader in innovative facial and object recognition software solutions, today announced it was collaborating with Dimension, Inc., the Las Vegas, Nevada-based innovator in advanced video and still image enhancement technologies, to take their facial recognition software capabilities to a new level.

The collaboration was announced by VSBLTY CTO and Co-Founder, Tim Huckaby who said, “Dimension and VSBLTY’s experts will be working together to incorporate Dimension’s patent pending Super-Resolution technology into the VSBLTY facial recognition software, providing an enhanced level of detail needed to meet and exceed future customer expectations.” He said the companies anticipate completing this project during the first quarter of 2018.

In addition to significantly enhancing the marketing applications already being utilized by VSBLTY’s retail and hospitality clients, the new technology is expected to have significant utilization in security at airports, entertainment venues and other locations.

Current VSBLTY technology uses advanced facial recognition that can identify people in milliseconds, even in crowds or in motion. Huckaby said the new technology being developed will be a unique identifier of individuals by making facial fingerprints with the ability to “pick select faces out of a crowd.” The new technology has also drawn the attention of law enforcement, according to Huckaby.

VSBLTY, creators of Proactive Digital Signage, provide ground breaking applications to drive brand engagement, measurement and sales at retail. VSBLTY enables consumers to interact with high-impact motion graphics, manipulate content and engage in a rich immersive customer experience through intuitive touch. Their advanced analytics capabilities provide audience measurement data, as well as other critical KPI’s such as age, gender, emotional state, etc. Vector™ is VSBLTY’s facial analytics software technology married to digital signage. This product is now being used as a security enhancement at events to help identify known bad guys that can be pre-enrolled in their database and trigger an alert to law enforcement if a person of interest is seen.

Dimension Inc. is a research, development and licensing company specializing in upscaling and compression video and image technology. The company holds five patents for this advanced technology and has developed it into the highest quality video enhancement software available. Its newest upscaling technology provides real-time, high quality HD to 4K or 8K for applications such as VR/AR and broadcast television.

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September 26, 2017


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VSBLTY, a retail technology and marketing company headquartered in Carlsbad, Calif. was selected for the “Editors Choice” award by Shopper Marketing magazine for its groundbreaking Tyson Products inline freezer door pilot program.

In addition to being featured in the September issue of the magazine, the unique, pro-active  digital activation was presented at the Path to Purchase Expo in Chicago on September 27 and 28.

VSBLTY earned the award for the inline freezer door pilot program it implemented with Tyson Products in 10 Meijer grocery store locations in Michigan, Indiana, and Illinois.

Accepting the award for VSBLTY, Jay Hutton, CEO, said “We are delighted to have our company recognized for the revolutionary technology that is transforming retail by enhancing the interaction between shoppers and brands to impact point of sale behavior and collect unprecedented shopper data.

The door of the Tyson cooler is designed to create consumer engagement and interaction (touch), motivate in-store purchases, and gain actionable, real time behavioral analytics information about Tyson consumers. The state-of-the-art Vision Captor™ technology combines high impact, engaging motion graphics and interactive brand messaging on glass displays at point-of-purchase.

During the four-week test program, existing inline freezer doors were replaced with VSBLTY proactive digital display doors that provided interactive and engaging content about Tyson products.

It also was the first pilot program to integrate digital coupons connected to the Meijer consumer loyalty program. “This combination of technology, brand creative and loyalty program integration drove results and significantly outperformed existing benchmarks,” said WendyJean Bennett, Sr. Director of Media & Experiential marketing at Tyson.

In comparison to the average dwell time on a typical web page of 16 seconds, the Tyson digital campaign scored an impressive 38 seconds.

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