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March 7, 2019

VSBLTY Names Two Former FBI Agents, Retail Marketing Expert to Advisory Board

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PHILADELPHIA, PA., MARCH 7— VSBLTY Groupe Technologies Corp. (the “Company” or “VSBLTY”) (CSE: VSBY) (Frankfurt: 5VS), a leading retail software and technology company that provides audience measurement using the power of machine learning through computer vision, today named Jeffrey S. Muller, Jim DiOrio and C. Patrick Kroc to the company’s new Advisory Board according to Jay Hutton, Co-Founder & CEO.

Muller is President/CEO of Muller Group International, DiOrio is President/CEO of J3 Global, Inc. and Kroc is the former Executive Vice President of News America Marketing (NAM), a division of News Corporation.

“We are excited to have these three uniquely experienced executives serve in an advisory capacity to our firm as we steadily advance the merging of marketing and security,” Hutton said. “Patrick Kroc had an 18-year career with NAM and is a retail media and marketing expert, while Jeff Muller and Jim DiOrio, both former FBI special agents with long experience in strategic risk assessment consulting for government agencies and companies, strengthen our security expertise,” he added.

Operating in 25 countries, Muller’s company is uniquely able to assist all levels of government as well as national and international corporations and organizations as they face newly emerging challenges in an increasingly complex international security environment. Muller is a seasoned professional with a unique blend of over 30 years of military leadership (Navy), federal law enforcement operations (FBI) and national security/counterterrorism/weapons of mass destruction program development and implementation (White House). At the FBI he managed all national and international countermeasures and prevention activities for the Bureau’s National Security Branch, Weapons of Mass Destruction (WMD) Directorate and developed customized integrated technology programs to secure the 18 sectors of U.S. Critical Infrastructure. Muller developed and led the INTERPOL WMD program serving the 190-member countries and has broad domestic and international experience with military forces, police services, national security agencies and intelligence organizations. Muller also serves as the Executive Director of his Geneva-based NGO, The CBRNE Global Alliance.

DiOrio’s global security consulting firm provides complete security and investigative solutions to individuals and corporations. A retired Federal Bureau of Investigation Special Agent manager, he has an extensive background in high-risk, complex, military and government environments. While at the Bureau, DiOrio managed several cases in collaboration with the National Center for Missing and Exploited Children ((NCMEC). DiOrio is experienced in all levels of event security, risk assessments, complex litigation support, head-on crisis management/mitigation training and “Golden Hour/Catalytic event consulting.” Service Academy-educated and combat-tested, he is considered to be a visionary leader with exceptional interpersonal skills.

At NAM, Kroc managed all U.S. and Canadian retail relationships and led a 3000+ employee Retail Merchandising Field Force. He developed a Shopper Marketing Sales initiative that grew from $3M to more than $200M in annual sales. Kroc also managed all channels of trade including the nation’s major retailers. He now uses his strong management, leadership and analytical skills to provide consulting services to emerging companies.

CONTACT
Linda Rosanio, 609-472-0877
lrosanio@vsblty.net

INVESTOR RELATIONS
Erin Ostrom, 604-219-6648
investor@vsblty.net

About VSBLTY (www.vsblty.net)

Headquartered in Philadelphia, VSBLTY (CSE: VSBY) (Frankfurt: 5VS) is the world leader in Proactive Digital Display™, which transforms retail and public spaces as well as place-based media networks with SaaS-based audience measurement and security software that uses artificial intelligence and machine learning.

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March 5, 2019

VSBLTY joins News America Marketing to display State-of-the-Art Digital Signage at ShopTalk, the nations Leading Retail Show

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PHILADELPHIA, PA., MARCH 5/— VSBLTY Groupe Technologies Corp. (the “Company” or “VSBLTY”) (CSE: VSBY), a leading retail software and technology company that provides audience measurement using the power of machine learning through computer vision, will join with News America Marketing to demonstrate a variety of state-of-the-art digital signage at Shoptalk in Las Vegas March 3-6. New York-based News America Marketing (NAM), is currently offering consumers, brand marketers and retailers comprehensive in-store marketing media options in more than 55,000 retail stores. For more than two decades, NAM has provided retailers and brands with insights and activation across the entire shopping journey.

Fred Potok, Co-Founder, EVP, Chief Sales Officer, VSBLTY, said, “We are excited to partner with News America Marketing at Shoptalk and to help present these new digital media and in-store communication platforms to their networks in the U.S. and Canada.”

The VSBLTY-News America Marketing booth will present a 55-inch free standing kiosk, as well as a digital shelf banner, header, shelf strip and shelf talker. This technology represents a transformative combination of rich interactive content and real-time data collection not available anywhere in a single turnkey solution.

In addition, Potok explained that this advanced technology allows retailers to deliver content specifically designed for individual viewing based on age, gender, location and day-parts while at the same time capturing valuable point-of-purchase data on consumer traffic, engagement, dwell time and interaction.

Jay Hutton, Co-Founder, CEO, VSBLTY added, “Beyond simply signage, our technology—which uses artificial intelligence combined with machine learning—enables consumers to interact with the display, manipulate content, and engage in a rich, immersive shopper experience through intuitive touch.”

“We are excited to have VSBLTY join our booth at Shoptalk to showcase their innovative next-generation in-store media solutions. This is a great example of the collaborative ecosystem of industry players News America is cultivating and bringing to the marketplace in order to deliver the best connected, meaningful and loyalty-inducing experiences to shoppers,” added Peter Moustakerski, SVP Corporate Strategy & Development at News America Marketing.

Some 8,000 executives, representing hundreds of retailers and brands from the U.S. and abroad, attend Shoptalk every year to broaden their knowledge of the newest retail technologies, trends and business models.

Investor Relations

Erin Ostrom, 604-219-6648

investor@vsblty.net

CONTACT: Linda Rosanio, 609-472-0877

lrosanio@vsblty.net

About VSBLTY (www.vsblty.net)

Headquartered in Philadelphia, VSBLTY (CSE: VSBY) is the world leader in Proactive Digital Display™, which transforms retail and public spaces as well as place-based media networks with SaaS-based audience measurement and security software that uses artificial intelligence and machine learning.

About News America Marketing

News America Marketing (NAM) is the premier marketing partner of some of the world’s most well-known brands, and its broad network of shopper media, incentive platforms and custom merchandising services influences the purchasing decisions of online and offline shoppers across the U.S. and Canada. News America Marketing’s solutions are available via multiple distribution channels, including publications, in stores and online, primarily under the SmartSource brand name and through the Checkout 51 mobile application. News America Marketing, headquartered in New York, is a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at newsamerica.com.

CONTACT: Stacy Drosatou, 212-782-1972, sdrosatou@newsamerica.com

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February 27, 2019

VSBLTY Groupe Technologies CORP. begins trading today; SYMBOL “VSBY”

Technology Firm Leading the Merger of Marketing and Security

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PHILADELPHIA, PA., FEB. 27/VSBLTY Groupe Technologies Corp. (the “Company” or “VSBLTY”) (CSE:VSBY), a leading retail software and technology company providing audience measurement through the power of machine learning and computer vision, is set to begin trading today at market open. Common shares of VSBLTY will be listed on the Canadian Securities Exchange (the “CSE”) under the symbol “VSBY”.

The announcement was made by VSBLTY Chief Executive Officer Jay Hutton: “We are excited to announce the start of trading today, and our entire team is looking forward to executing our plan to reach our business objectives this year and beyond. VSBLTY’s creative use of analytics and artificial intelligence is advancing and transforming technology to dramatically change the way the retail, entertainment and transportation industries are communicating with their customers and visitors.”

VSBLTY is leading the way in innovative digital displays with facial and object recognition software solutions that now enable the unique combination of targeted interactive content with real time data collection. Marketing and security applications are significantly enhanced with real time, cloud-based, or Edge-computed data that measures demographics and delivers custom messaging. VSBLTY FacialAnalytics™ provides sentiment measurement  and facial recognition analytics that can—in milliseconds— identify individuals when alone or even in crowds.

VSBLTY Recent Highlights

  • Earlier this month VSBLTY announced the introduction of its new Edge software utilizing Intel’s OpenVINO™ platform as a tool kit. The firm’s Edge computing enables all its computer vision services to eliminate the need to send information to the cloud via the internet or a network, bringing all the processing and complexities of machine learning down to the level of an on-site computer with incredible scale and with greater precision.

  • To expand its global reach, VSBLTY also recently concluded two international partnerships with Atlas International, headquartered in Milan, Italy, and Onyx-Cognivas Pty, based in Johannesburg, South Africa. Atlas International is a full-service provider of innovative solutions specializing in business and technology integration across a wide range of channels. Onyx-Cognivas has unique patents on transparent digital signage that offer 100% transparency on demand, coupled with video analytics.

  • In February the firm demonstrated two unique products at the ISE Show in Amsterdam, the world’s largest exhibition for AV and systems integration. It unveiled an elevator video wall— Gateway “magic mirror” by LU-VE Group— designed for hotels, office and residential buildings that will transmit photos, videos and advertising as well as building information and announcements. Touch screen technology also enables elevator passengers to communicate to the outside via the web. The second VSBLTY product demonstrated was a retail cabinet ideal for promoting products. Video on various size screens demonstrate product uses and benefits in addition to educating customers, relieving the dependency on service staff. The unit also can feature in-store promotions.

On Behalf of the Board of VSBLTY Groupe Technologies Corp.

“Jay Hutton”
CEO & Director

CONTACT:

Investor Relations

Erin Ostrom, 604-219-6648

investor@vsblty.net

Linda Rosanio, 609-472-0877

lrosanio@vsblty.net

About VSBLTY (www.vsblty.net)

Headquartered in Philadelphia, VSBLTY (CSE: VSBY) is the world leader in Proactive Digital Display™, which transforms retail and public spaces as well as place-based media networks with SaaS-based audience measurement and security software that uses artificial intelligence and machine learning.

Press Contacts:
info@vsblty.net

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February 26, 2019

VSBLTY Group Technologies Corp. CEO to present at the 2nd annual Gravitas Growth Conference in Vancouver 

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PHILADELPHIA, PA., FEB. 26/PRNewswire/— Jay Hutton, Co-Founder and CEO of VSBLTY Group Technologies Corp. (the “Company” or “VSBLTY”) (CSE: VSBY), a leading retail software and technology company providing audience measurement using the power of machine learning through computer vision, will be a keynote speaker on Thursday at the Gravitas Growth Conference 2019, which is being held at the Fairmont Pacific Rim Hotel in Vancouver, British Columbia. Investors that would like to view the presentation remotely can do so by using the following live webinar link: https://zoom.us/webinar/register/WN_jkW7azbBT92c_9nRJlZ8TA.

VSBLTY is scheduled to present at 2:00 PM PST and CEO Jay Hutton will also be a member of the “Engaging Consumers in The Modern Age” panel at 1:15 PM PST. He will be available for one-on-one meetings throughout the conference.

Gravitas Growth Conference 2019 is North America’s leading growth investment conference, which is expected to bring together leading institutional, retail, family office, and high net worth investors with more than 20 of the fastest growing companies in North America.

VSBLTY, which begins trading Wednesday on the Canadian Securities Exchange under the symbol “VSBY”, provides advanced technology that enables retailers to deliver content specifically designed for individual viewing based on age, gender, location and day-parts while at the same time capturing valuable point-of-purchase data on consumer traffic, engagement, dwell time and interaction. Beyond signage, the VSBLTY precision technology uses artificial intelligence combined with machine learning to identify persons of interest and even weapons in real time to improve security programs.

Jay Hutton commented, “It is an honor to be invited to speak at the Gravitas Growth Conference, and I look forward to the opportunity to explain how VSBLTY’s technology is dramatically advancing the merger of marketing and security in Canada, the U.S. and abroad, not only for retailers and transit hubs, but for casinos and other entertainment and sports venues.”

CONTACT:

Linda Rosanio, 609-472-0877

lrosanio@vsblty.net

About VSBLTY (www.vsblty.net)

Headquartered in Philadelphia, VSBLTY (CSE: VSBY) is the world leader in Proactive Digital Display™, which transforms retail and public spaces as well as place-based media networks with SaaS-based audience measurement and security software that uses artificial intelligence and machine learning.

Press Contacts:
info@vsblty.net

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February 19, 2019

Lisa Johnson, Anthony Lopez Are VSBLTY’s Two Newest Executives

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PHILADELPHIAFeb. 19, 2019 /PRNewswire/ — VSBLTY, a leading retail software and technology company that provides audience measurement using the power of machine learning through computer vision, added two experienced executives to its leadership team it was announced today by Jay Hutton, Chief Executive Officer.

Lisa D. Johnson has been appointed Vice President of Sales and Anthony Lopez was named to the newly created post of Director of Product Management. In making the announcements, Hutton said, “the addition of these two seasoned executives will enable us to accelerate our aggressive growth strategy that has been strengthened by our recently developed break-through Edge software and its integration with new hardware devices that enhance both security and the guest experience for retail outlets, entertainment venues, and other public spaces.”

Johnson previously was Business Development Head of Sports & Entertainment in the Advanced Recognition Division of NEC Corporation of America in Rancho Cordova, Calif. Concurrently, she worked for Los Angeles-based FANSail Consulting, developing strategies for two start-up firms. For 12 years she was with the Anaheim Ducks Hockey Club, rising to Director of Ticket Sales Operations & Engagement. Johnson has also held sales executive positions with Chivas USA, Los Angeles Dodgers, Long Beach Ice Dogs and the Seattle Mariners.

Lopez has some 18 years of experience as an operations executive and IT professional in the Media/Entertainment industry. In 2010, he joined Legends3D, in Carlsbad, Calif., as Director of IT and over the next seven years rose to be COO/CIO. A resident of San Marcos, Calif., Lopez was nominated by San Diego Business Journal as a finalist for “Information Technology Executive of the Year” and San Diego Magazine for “Top Tech Exec.”

CONTACT: Linda Rosanio, 609-472-0877 
lrosanio@vsblty.net

About VSBLTY (www.vsblty.net)

Headquartered in Philadelphia, VSBLTY is the world leader in Proactive Digital Display™, which transforms retail and public spaces as well as place-based media networks with SaaS-based audience measurement and security software that uses artificial intelligence and machine learning.

SOURCE VSBLTY

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February 12, 2019

VSBLTY Introduces Edge Software That Increases Speed & Precision; Reduces Cost Of Computer Processing

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PHILADELPHIAFeb. 12, 2019 /PRNewswire/ — VSBLTY, a leading retail software and technology company that provides audience measurement using the power of machine learning through computer vision, today announced the introduction of its new Edge Software that increases speed and precision while reducing the cost of computer processing.

Jay Hutton, VSBLTY Chief Executive Officer, says the firm’s Edge computing enables all its computer vision services to eliminate the need to send information to the cloud via the internet or a network, bringing all the processing and the complexities of machine learning down to the level of an on-site computer. “This means that we process data quicker on the Edge, with incredible scale and with greater precision—and it is more cost efficient,” Hutton adds.

VSBLTY utilizes Intel’s OpenVINO™ platform as a tool kit to run VSBLTY’s machine learning algorithms on the edge, says Chief Technology Officer Tim Huckaby. “Intel’s OpenVINO system allows us to hot swap in machine learning models without reprogramming. For example, we may have a retail project where we are recognizing different brands of consumer products and just as easily—on the security side—identify various kinds of weapons in real time at the same time,” Huckaby explains.

Huckaby adds, “Utilizing the advantages of our Edge computing, VSBLTY is able to seamlessly combine its software with optics to deliver cutting-edge digital display, real time data at point of engagement, and provide security and surveillance applications. I know of no other company that can do this.”

“We are delighted that VSBLTY has creatively adopted our OpenVINO program that runs on machine learning algorithms to its new Edge software that enables the firm to advance the increasingly important blending of consumer marketing and cutting edge security,” said Joe Jensen, vice president and general manager of the Retail Solutions Division of Intel Corporation.

CONTACT: Linda Rosanio, 609-472-0877 
lrosanio@vsblty.net

About VSBLTY (www.vsblty.net)

Headquartered in Philadelphia, VSBLTY is the world leader in Proactive Digital Display™, which transforms digital place-based media with SaaS-based audience measurement and security software that uses artificial intelligence and machine learning.

Press Contacts:
info@vsblty.net

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February 5, 2019

VSBLTY announces two international partnerships, will feature two products at ISE 

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PHILADELPHIA, Feb. 5, 2019 /PRNewswire/ — VSBLTY, a leading retail software and technology company that provides audience measurement using the power of machine learning through computer vision, today announced the creation of two international partnerships with Atlas International, headquartered in Milan, Italy, and Onyx-Cognivas Pty, based in Johannesburg, South Africa.

The announcement was made by VSBLTY CEO Jay Hutton, who also said the firm would be demonstrating two unique products at the ISE Show, scheduled for February 5-8, in Booth 8-S360. Amsterdam will host the 2019 ISE that is expected to draw 80,000 AV and systems integration professionals.

Hutton said VSBLTY will unveil an elevator video wall— Gateway “magic mirror” by LU-VE Group—designed for hotels, office and residential buildings that will transmit photos, videos and advertising as well as building information and announcements. Touch screen technology also enables elevator passengers to communicate to the outside via the web. In the event of an emergency, the elevator cabin immediately will be in audio/visual communication with an emergency specialist to calm and inform passengers.

The second VSBLTY product demonstrated will be a retail cabinet with shelves that features interactive video screens to engage and inform customers. Hutton said the unit is ideal for promoting products. Video on various size screens demonstrates product uses and benefits in addition to helping to educate customers, relieving the dependency on service staff. The unit also can feature in-store promotions.

Both of VSBLTY’s new partner companies will attend ISE, Hutton said. Atlas International is a full-service provider of innovative solutions specializing in business and technology integration across a wide range of channels. “With our expertise in digital signage, customer engagement, and artificial intelligence, Atlas is an ideal partner to help VSBLTY gain distribution in Italy and beyond,” according to the firm’s CEO Tommaso Boralevi.

Onyx-Cognivas has unique patents on transparent digital signage that offer 100% transparency on demand, coupled with video analytics. The company also utilizes raw data collected from video analytics, including facial detection/recognition and object recognition, that— in conjunction with other data sets—builds deep learning intelligence solutions.

Co-founder Andrew Coudounaris said, “Our cutting-edge business intelligence algorithm technology that combines face recognition and detection, along with video analytics and object recognition, makes Onyx-Cognivas synergetic with VSBLTY, which has successfully been advancing the merging of marketing intelligence and security.”

CONTACT: Linda Rosanio, 609-472-0877
lrosanio@vsblty.net

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January 9, 2019

Laurette Pitts named VSBLTY CFO

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Laurette J. Pitts, an executive with more than two decades of finance and operations experience, has been named Chief Financial Officer of VSBLTY, it was announced today by CEO Jay Hutton. A leading retail software and technology company that provides audience measurement using the power of machine learning through computer vision, VSBLTY has also developed break-through software and analytics devices that enhance both security and the guest experience for casinos and entertainment venues.

In making the announcement, Hutton said. “We are pleased that Laurette Pitts is joining our leadership team because her strategic and corporate policy skills, as well as her casino experience, will significantly contribute to our ability to expand the scope of the company.”

Pitts has an extensive background in finance, including SEC reporting, as well as GAAP and FASB requirements. Prior to joining VSBLTY, she worked in the gaming and hospitality industry for 26 years. She held various senior level positions with both public and private companies.

A graduate of Stockton State College, she earned her MBA at Metropolitan State University in St. Paul, Minn.

Headquartered in Philadelphia, VSBLTY is the world leader in Proactive Digital Display™, which transforms digital place-based media with SaaS-based audience measurement and security software that uses artificial intelligence and machine learning.

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October 18, 2018

Artificial Intelligence
and digital signage are
enhancing casino guest
experience and security

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VSBLTY, a leading retail software and technology company, is taking a major step to prove that the guest experience and security can both be enhanced at entertainment venues through ground-breaking software and analytics devices. A revolutionary multi-phased pilot program was recently introduced at Gun Lake Casino in Wayland, Mich.

According to VSBLTY Chief Executive Officer Jay Hutton, “The pilot integrates all aspects of our technology portfolio, using Proactive Digital Displays with our three software platforms, DataCaptor, VisionCaptor, and VSBLTY Vector.”

All VSBLTY software modules use advanced FacialAnalytics that gather identified audience measurement (age, gender, dwell time, and sentiment). This data analysis happens in real time, even in large crowds or in motion. “This software is designed to not only enhance the guest experience, but to create a virtual perimeter around the casino floor to analyze player behaviors, further gamify player engagement, all while augmenting security operations to make Gun Lake even safer,” said Hutton.

One breakthrough feature of  VSBLTY Vector is proprietary object recognition that identifies assault weapons and objects of interest that, if detected, can notify security. Hutton explained, “This is the advantage of AI and machine learning giving security and surveillance a new friend–the marketing department.”

According to Salvatore Semola, president and COO of Gun Lake Casino, “This advanced digital signage technology creates an exciting guest experience by keeping them more engaged, helping make them safer, and also aiding risk management on the casino floor. We are committed to being best-in-class gaming operators, offering  memorable and fun player experiences.”

Jan Talamo, Chief Creative Officer at VSBLTY, explained that with this program, Gun Lake Casino is expanding guest engagement by adding new interactive touchpoints. “Gun Lake is using marketing messages to keep guests informed of offers, including more ways to win, while providing management information from sentiment to security, all in one application,” he said. “Our VisionCaptor software allows marketers and casino operators to tailor messages delivered to the display depending on who is looking at them–all in real-time,” Talamo said.

“And this is only the beginning,” said Project Lead and VSBLTY COO Linda Rosanio, who projected that an augmented reality game that will attract guest participation is planned before year end. “It is designed to increase frequency of visitation by giving guests the opportunity to turn their smart phone into a game console. They can then play a scavenger hunt for prizes by walking through the casino collecting designated markers,” Rosanio said.

“This technology will be standard issue on casino floors in the future. It will change the way we view retail and rated play, insure us from visits from disassociated persons and create a better, safer and more engaged customer experience, and that’s what’s most important to Gun Lake,” said Semola.

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January 24, 2018

VSBLTY INTRODUCES NEW
‘KING SALMON’ TECHNOLOGY
AT NRF SHOW IN NEW YORK CITY

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New Application Will Improve Venue Security In Addition to Marketing Applications

VSBLTY, the technology company that provides audience measurement using the power of machine learning through computer vision, introduced its newest interactive digital signage technology at the NRF Show 2018, the retail industry’s biggest expo, held last week at Jacob K. Javits Convention Center in New York City. VSBLTY was one of Intel’s featured technologies conducting demos in their expansive display at the expo.

Code-named “King Salmon”, this Version 3.0 of the VSBLTY software suite significantly enriches the firm’s revolutionary technology that is transforming retail by enhancing the interaction between shoppers and brands to influence point of sale behavior and collect unprecedented shopper data.

“King Salmon” can run on any screen, including touch screens, and provides retail signage clients with computer vision enhancements such as facial recognition of persons of interest or loyalty program members, as well as real time demographic and emotional profiles, through an easy-to-use customer portal.

The new technology includes VSBLTY’s proprietary VisionCaptor and DataCaptor software as well as its new security product, VECTOR, which now makes the intersection of marketing and security a reality.

According to VSBLTY Co-Founder and Chief Technology Officer Tim Huckaby, “This newest product release enables wider utilization that includes both out-of-home and advanced security applications.”

This new technology uses computer vision and machine learning. It enables demographic and emotional recognition, as well as facial recognition that can identify individuals when alone or even in crowds in milliseconds. VECTOR encompasses industry leading cognitive APIs that enable advanced recognition for faces, and other advanced image analytics that are crucial to today’s security requirements such as the recognition of dangerous objects. https://vsblty.net

VSBLTY is headquartered in Carlsbad, Calif. and has its sales and marketing offices in Voorhees, N.J.

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December 12, 2017

VSBLTY, DIMENSION, INC. COLLABORATING TO CREATE ‘SUPER-RESOLUTION’ FACIAL RECOGNITION TECHNOLOGY

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New Application Will Improve Venue Security In Addition to Marketing Applications

Voorhees, N.J., December 12, 2017—VSBLTY, a leader in innovative facial and object recognition software solutions, today announced it was collaborating with Dimension, Inc., the Las Vegas, Nevada-based innovator in advanced video and still image enhancement technologies, to take their facial recognition software capabilities to a new level.

The collaboration was announced by VSBLTY CTO and Co-Founder, Tim Huckaby who said, “Dimension and VSBLTY’s experts will be working together to incorporate Dimension’s patent pending Super-Resolution technology into the VSBLTY facial recognition software, providing an enhanced level of detail needed to meet and exceed future customer expectations.” He said the companies anticipate completing this project during the first quarter of 2018.

In addition to significantly enhancing the marketing applications already being utilized by VSBLTY’s retail and hospitality clients, the new technology is expected to have significant utilization in security at airports, entertainment venues and other locations.

Current VSBLTY technology uses advanced facial recognition that can identify people in milliseconds, even in crowds or in motion. Huckaby said the new technology being developed will be a unique identifier of individuals by making facial fingerprints with the ability to “pick select faces out of a crowd.” The new technology has also drawn the attention of law enforcement, according to Huckaby.

VSBLTY, creators of Proactive Digital Signage, provide ground breaking applications to drive brand engagement, measurement and sales at retail. VSBLTY enables consumers to interact with high-impact motion graphics, manipulate content and engage in a rich immersive customer experience through intuitive touch. Their advanced analytics capabilities provide audience measurement data, as well as other critical KPI’s such as age, gender, emotional state, etc. Vector™ is VSBLTY’s facial analytics software technology married to digital signage. This product is now being used as a security enhancement at events to help identify known bad guys that can be pre-enrolled in their database and trigger an alert to law enforcement if a person of interest is seen.

Dimension Inc. is a research, development and licensing company specializing in upscaling and compression video and image technology. The company holds five patents for this advanced technology and has developed it into the highest quality video enhancement software available. Its newest upscaling technology provides real-time, high quality HD to 4K or 8K for applications such as VR/AR and broadcast television.
http://www.dimensioninc.tv/

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September 26, 2017

PATH TO PURCHASE EXPO 2017 & SHOPPER MARKETING MAGAZINE SELECTS VSBLTY FOR ITS ‘EDITORS CHOICE’ AWARD

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VSBLTY, a retail technology and marketing company headquartered in Carlsbad, Calif. was selected for the “Editors Choice” award by Shopper Marketing magazine for its groundbreaking Tyson Products inline freezer door pilot program.

In addition to being featured in the September issue of the magazine, the unique, pro-active  digital activation was presented at the Path to Purchase Expo in Chicago on September 27 and 28.

VSBLTY earned the award for the inline freezer door pilot program it implemented with Tyson Products in 10 Meijer grocery store locations in Michigan, Indiana, and Illinois.

Accepting the award for VSBLTY, Jay Hutton, CEO, said “We are delighted to have our company recognized for the revolutionary technology that is transforming retail by enhancing the interaction between shoppers and brands to impact point of sale behavior and collect unprecedented shopper data.

The door of the Tyson cooler is designed to create consumer engagement and interaction (touch), motivate in-store purchases, and gain actionable, real time behavioral analytics information about Tyson consumers. The state-of-the-art Vision Captor™ technology combines high impact, engaging motion graphics and interactive brand messaging on glass displays at point-of-purchase.

During the four-week test program, existing inline freezer doors were replaced with VSBLTY proactive digital display doors that provided interactive and engaging content about Tyson products.

It also was the first pilot program to integrate digital coupons connected to the Meijer consumer loyalty program. “This combination of technology, brand creative and loyalty program integration drove results and significantly outperformed existing benchmarks,” said WendyJean Bennett, Sr. Director of Media & Experiential marketing at Tyson.

In comparison to the average dwell time on a typical web page of 16 seconds, the Tyson digital campaign scored an impressive 38 seconds.

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