Jay Hutton

Co-Founder / CEO, President & Director

Co-Founder and CEO, Jay is both the visionary leader of this new company and at the same time brings day-to-day balance to the team, fostering quick-to-market client opportunities with focused, disciplined attention on the challenges inherent in their execution. Jay draws on his many years of experience as a seasoned software executive with a career spanning more than 25 years. Jay began his career at Gandalf Technologies, an Ottawa-based pioneer of data communications technology in 1988. He later served as Country Manager (Canada) of Ascend Communications during their rapid growth, public offering and ultimate sale to Lucent Technologies in 1999. Jay then spent the next 10 years as President and CEO of a privately financed private company that ultimately went public. Prior to starting VSBLTY, Jay managed the introduction of electronic payment options to New York City’s 13,000 taxicabs that also functioned as in-vehicle media outlets for local news and weather.

Tim Huckaby

Co-Founder / CTO

Technologist, Tim was responsible for managing the initial development of VSBLTY’s two distinct products – Data Vision and DataCaptor. He continues to oversee ongoing product refinement and innovations for use of the technology. Tim is a 25-year veteran of Microsoft engineering know-how primarily through his work as founder of Interknowlogy, a 16-year-old software development company responsible for delivering innovation to many Fortune 100 companies across many industries. Tim’s technology drives John King’s “Magic Wall” on election night for CNN. He has been called a “Pioneer of the Smart Client Revolution” by the news media and has been recognized many times for the highest rated technical presentations and keynotes for Microsoft and many other technology conferences around the world.

Linda Rosanio

Co-Founder / COO

Linda serves as Chief Operating Officer of VSBLTY. Linda began her career in the 70’s as a Media Director responsible for her ad agency’s planning and buying of all forms of media, from radio and television to billboards and point-of-sale advertising. Her transition into Client Services gave her the foundation for the start of her own agency in 1985. Linda grew her own company over the next 30 years to 230 people with 100M in sales. It was Linda’s company that served as the incubator for FloorGraphics. Linda’s client service and operational knowledge is deep and wide and includes an in-depth knowledge of the CPG, retail and casino client mentality. Her food and beverage team members were avid students of shopper marketing and her agency served as a roster agency for Coca-Cola, developing and executing national point-of-sale promotions. Linda brings her combined knowledge of media, client service and operations to help drive the continued success of VSBLTY.

Matthew Alecock

Director of Product Development

An executive with more than 15 years of related experience in product development and advertising software technology, Matthew’s long-term responsibility is to drive VSBLTY’s critical product decisions and enhance the strategies to maintain our competitive advantages. Matthew has held critical customer-facing, subject matter expert positions with some of the world’s leading technology firms. Prior to joining VSBLTY, Matthew was Director of Product Development for TruClear Global, Inc., an iOT startup where he architected edge content——serving and monitoring data and analytics platforms for retail, digital out-of-home advertising, smart cities, and hospitality industries. He previously held product management and leadership positions with global technology giants Apple, Inc., Google, Inc., and Scribd, Inc. At Apple, he was an Evangelist and member of the product team where he collaborated with brands, agencies, and technology partners on advertising products for the mobile operating system, iOS, and ad serving platform, iAd. At Google, he was an Ad Technology subject matter expert who worked on behalf of policy and engineering to evaluate, test, and advise 3rd-party ad technology companies on integrating their products with Google’s bidding, ad serving products, and owned and operated properties. At Scribd, Matthew led monetization, including advertising operations, data partnerships, and ad tech engineering. Prior to graduation from the University of California, Irvine, Matthew was a software developer working on web applications, video encoding, and data fraud detection algorithms.

Fred Potok

Co-Founder / Chief Sales Officer

Fred is Co-Founder of VSBLTY and brings 20 years of CPG and retail experience as well as his many long-term relationships to his role as the head of global sales for VSBLTY. Fred founded FloorGraphics, a privately-held in-store advertising company in Princeton, NJ where he was Chairman, CEO and President. Fred was responsible for inventing and conceiving the “floor decal” as an advertising vehicle that redefined point-of-purchase advertising on a global level. Fred grew the firm from $1M in 1997 to $70M in 2001. FloorGraphics ranked #11 in Forbes as the fastest growing privately held company in 2003 and #39 on the Inc. magazine 500 list of entrepreneurial firms.

Jan Talamo

Co-Founder / CCO

Jan Talamo is VSBLTY’s Chief Creative Officer and Head of Brand Strategies. Jan has spent 30 years in the marketing business building campaigns and executing brand growth ideas for clients in both the CPG and Casino/Gaming industries. Jan has served as Chief Creative Officer and Partner for three companies over his career and is most noted for his quick assessment and creative integration of digital technology as it has rapidly and continually changed the client engagement and the point-of-sale landscape. Jan is a compelling presenter and oversees the development of all client and prospective client communications, including the imagining and creation of the extensions of their brand campaigns onto the various VSBLTY digital screen platforms.

Thomas D. Hays, III


Thomas D. Hays, III brings a wealth of financial experience to the VSBLTY Board of Directors. A prominent investor with strong leadership skills, Mr. Hays also serves on the Advisory Board of Egis Capital Partners, a renowned global security investment banking company. He was the recipient of the Refinancing Deal of the Year award from M&A Advisor. Previously he served as Chairman of the Board of the Red Cross of Eastern Pennsylvania, where he remains on the Board. Mr. Hays has also been an active and enthusiastic member of the Men’s Garden Club team that has enjoyed years of great success competing at the world renowned Philadelphia Flower Show. Mr. Hays serves as a strategic collaborator and a trusted advisor to VSBLTY’s executive management team.

Alnesh Mohan


Alnesh Mohan is a partner of Quantum Advisory Partners LLP with over 20 years of accounting auditing, and tax experience, providing advisory services to a wide array of companies across multiple industries. Acting on behalf of several public companies, Mr. Mohan has acquired considerable experience in financial reporting, corporate governance and regulatory compliance. Mr. Mohan is currently CFO of Highbury Projects Inc., Premier Diversified Holdings Inc. and Twyford Ventures Inc., all listed on the TSX Venture Exchange. He is also a Director of Premier Diversified Holdings Inc., a TSX Venture Exchange listed company, as well as American Pacific Mining Corp. and HealthSpace Data Systems Ltd., both listed on the CSE.

Amin Shahidi


Amin Shahidi brings more than 25 years of high-impact leadership, digital transformational consulting and consumer/retail expertise to VSBLTY. He is a former senior strategy executive with Sensormatic, where as Vice President Global Strategy, Transformation, Alliances and M&A, Mr. Shahidi was responsible for developing the overall business strategy, including commercial, operating and financial models, capabilities gaps, solution needs and investment planning. Previously he served as Executive Vice President, Customer Services and Consulting, at Software Paradigms International, an international products and services provider for retailers worldwide. His distinguished career also includes senior executive positions at such leading firms as Cerebra Group, LLC, an independent consulting firm; Hewlett Packard Enterprise Services; and BearingPoint (formerly KPMG Consulting).

Jeffrey S. Muller

Advisory Board

Jeffrey Muller, President/CEO of Muller Group International which operates in 25 countries, is uniquely able to assist all levels of government as well as national and international corporations and organizations as they face newly emerging challenges in an increasingly complex international security environment. The VSBLTY Advisory Board member is a seasoned professional with a unique blend of over 30 years of military leadership (Navy), federal law enforcement operations (FBI) and national security/counterterrorism/weapons of mass destruction program development and implementation (White House).


At the FBI he managed all national and international countermeasures and prevention activities for the Bureau’s National Security Branch, Weapons of Mass Destruction (WMD) Directorate and developed customized integrated technology programs to secure the 18 sectors of U.S. Critical Infrastructure. Mr. Muller developed and led the INTERPOL WMD program serving the 190-member countries and has broad domestic and international experience with military forces, police services, national security agencies and intelligence organizations. Mr. Muller also serves as the Executive Director of his Geneva-based NGO, The CBRNE Global Alliance.


Mr. Muller is also an internationally acknowledged authority on national security/counterterrorism policy development and implementation, as well as major criminal/national security threat response operations and investigations.


Contact Us

For more information or a Product Demonstration email or simply call 212-652-2208.