Analytics

VSBLTY is Changing the Face of Measurement with Machine Learning and Artificial Intelligence.

The power of “full-circle” measurement is now possible in any physical location, in real-time, using VSBLTY’s unique machine learning through computer vision.

Utilizing advanced optics and sensor technology, all elements of the Path To Purchase are measured by the DataCaptor™ software module, providing objective, real-time, qualitative measurement and analysis in retail and other spaces.

Anonymized & De-Identified Data Collected:

All recurring visitors are supported with full anonymity unless they have opted-in.

• People Count (Impressions)
• Dwell Time
• Interaction Time
• Gender
• Age Range
• Emotional Sentiment
• Recurring Visitors
• Content Touches
• Footfall Traffic & Heat Maps

Optimal Engagement

Using the VisionCaptor™ software module in conjunction with DataCaptor™, retailers have the power to provide interactive brand messaging based on who a camera “sees”.

Using Edge and/or cloud-enabled digital display solutions, retailers can enhance the guest experience with proximity-aware, interactive brand messaging triggered by demographic, identity or even sentiment, while simultaneously gaining groundbreaking levels of measurement and actionable insights.

Enhancing Analytics Through Proactive Digital Display™:

• Entertainment Venues
• Sports Arenas
• Transit Hubs
• Grocery
• Drug & Other Retail Environments

The Analytics Breakthrough

With the addition of advanced Facial and Object Recognition through VSBLTY VECTOR™, guest measurement comes full-circle.

VECTOR’s Facial Recognition enables opted-in consumers to receive personalized messaging based on identity.

This means truly comprehensive analytics delivered directly from a physical space to brands and retailers, in real-time, telling the entire story of the customer journey.

This means surpassing what is capable in the world of online, and where it really counts: at the moment of decision.

This means breakthrough analytics with virtually limitless applications.

Advanced Image Analytics:

• Facial Detection
• Facial Verification
• Facial ID
• Facial Similarity Detection
• Facial Grouping
• Facial Verification from Video
• Image Analysis
• A-List Celebrity Recognition
• Text Recognition in Images, Stills & Video
• Emotion Detection
• Facial Tracking in Video