Path to Purchase Expo 2017 & Shopper Marketing Magazine Selects VSBLTY for its “Editors Choice” Award
VSBLTY, a retail technology and marketing company headquartered in Carlsbad, Calif. was selected for the “Editors Choice” award by Shopper Marketing magazine for its groundbreaking Tyson Products inline freezer door pilot program.
In addition to being featured in the September issue of the magazine, the unique, pro-active digital activation was presented at the Path to Purchase Expo in Chicago on September 27 and 28.
VSBLTY earned the award for the inline freezer door pilot program it implemented with Tyson Products in 10 Meijer grocery store locations in Michigan, Indiana, and Illinois.
Accepting the award for VSBLTY, Jay Hutton, CEO, said “We are delighted to have our company recognized for the revolutionary technology that is transforming retail by enhancing the interaction between shoppers and brands to impact point of sale behavior and collect unprecedented shopper data.
The door of the Tyson cooler is designed to create consumer engagement and interaction (touch), motivate in-store purchases, and gain actionable, real time behavioral analytics information about Tyson consumers. The state-of-the-art Vision Captor™ technology combines high impact, engaging motion graphics and interactive brand messaging on glass displays at point-of-purchase.
During the four-week test program, existing inline freezer doors were replaced with VSBLTY proactive digital display doors that provided interactive and engaging content about Tyson products.
It also was the first pilot program to integrate digital coupons connected to the Meijer consumer loyalty program. “This combination of technology, brand creative and loyalty program integration drove results and significantly outperformed existing benchmarks,” said WendyJean Bennett, Sr. Director of Media & Experiential marketing at Tyson.
In comparison to the average dwell time on a typical web page of 16 seconds, the Tyson digital campaign scored an impressive 38 seconds.